Tim Hortons takes a bite out of its doughnuts
Tim Hortons is shaving down the size of its doughnuts to what they were in 1964.
The doughnut and coffee giant says the change is a way of standardizing all franchises by using the original dimensions established when the chain first opened almost 40 years ago.
"Since 1964 we've had specifications for the size of the doughnuts but over the years, franchise operators deviated from that and made bigger or smaller doughnuts," said Patrician Jamieson of Tim Hortons.
Jamieson says the doughnuts "lacked consistency" so the company decided to re-issue the original specifications so that all the doughnuts will be the same size across Canada.
(Via the biztechportalthing.)
Comments
In a startling and unrelated piece of future news, we anticipate seeing either more donuts per box being sold (a 17 pack for example) or pant sizes actually getting smaller in stores.
Posted by: Greffier | July 13, 2003 10:14 PM
Sure, Tim, sure. So why did you stop using fresh donut batter over a year ago and instead ship it frozen to your stores? (remember the slogan "always fresh"?) Is it because you used frozen batter back in '64 or because you can save a few bucks by not shipping it as often? Two words: corporate machine.
Posted by: Chris | July 15, 2003 3:50 AM
How bout 'eating machine'? From T'rana Life, an exerpt on a dodeca-donut diet:
"She once vowed that she would never gain back the pudge, but a $20-million paycheque has a way of changing people's minds.
Tiny Renée Zellweger is currently chubbing up so she can once again portray big-boned London icon, Bridget Jones. The actor must transform her slender size 6 figure into a size 14 before shooting can even begin. That means she's got to consume more than 4,000 calories a day!
Here is Zellweger's typical daily feast Breakfast-Big Mac with fries, a large milkshake and scones Lunch-20 doughnuts with peanut butter, pizza, chips and another milkshake Dinner-a large plate of spaghetti with meat sauce and potatoes But this time around Zellweger knows exactly how to get results. "I have to stick to it because I found out last time that one doughnut does not do a thing. You have to eat 20 a day to get results."
Posted by: Greffier | July 16, 2003 12:54 AM
I don't know if it's funny or sad to see Hollywood stars complaining about how difficult it is to gain weight.
The big secret that nobody seems to want to admit is that weight gain, or loss, are very easy to achieve if you just change your habits and give it time. Decrease the calories and increase the exercise, and the weight comes off. Eat a bit more and sit on your butt, and watch yourself expand.
The danger comes in trying to do it too quickly. I'm sure that Ms. "Jones" could go to a size 14 in a year if she just quit going to the gym and snarfed down an extra serving of fries each day. But try to pack that many pounds in a couple of months, and you can ruin your health.
Then again, as the article mentioned, her paycheck for "Bridget Jones II" will no doubt cover all she needs in the way of personal trainers, cosmetic surgery, angioplasty, etc. The sacrifices these people make in the name of art...
Posted by: Jimcat | July 16, 2003 9:06 AM
A coworker and I were just discussing this change the other day. He complained because he got used to the size of their doughnuts when he was on the North York force. I countered with, "Yeah, but the upside is that the Tim Bits are going to be huge now, aren't they?" He hadn't realised that point on his own. Give and take, I say.
Posted by: Lilly | July 16, 2003 11:04 AM
Tim Horton, or its parent company Wendy's is about to see, in my opinion, some changes in its customer base. I think because there are so many Tim's comparred to Robins, Country, CoffeeTime or K-Kreme, that it will continue to sell those big orders. But the walk-in Joe off the street, (or drive-in Joe as is usually the case), is going to drive those extra blocks to enjoy a REAL freshly made donut.
Y'know? deep fried fresh every morning, slightly crispy on the surface, delicate on the inside with sprinkles or coconut that actually stick? Yes, "Tim's", I am pushing a point and it is toward YOU!
I will be one of those people who drive elsewhere from now on. Absolutely. No kidding. I mean it.
Though I only eat donuts on occassion, from this point on, I will never buy a Tim Horton donut again; not because I'm mad at the change of size, but because TIM HORTON'S DONUTS NO LONGER TASTE GOOD.
Yes, they're made more cheaply and - WOW - does it show!
May as well be faxing 'em in, Timmy, such is their blandess and lack of texture.
I dunno, it's sort of when you order a deep dish of hot apple pie with all the trimmings and the waitress brings you a slice of cinnamon toast.
Tim's donut's texture is limp and rubbery like a damp, dishwater sponge and the taste doesn't rise much above that either.
Their coffee is good but good coffee can be had at all of the aforementioned alternative outlets.
And bagels, people, are a dime a dozen. Ditto for soup.
This is one gone, gone, gone for-good-customer.
Signed,
Bad-donuts-DIEDIEDIE!!
Posted by: Jay | August 20, 2003 3:55 PM
Well, not only is the size of the donuts and timbits reduced but so is the flavor, freshness and quality. I don't get baked goods from my surrounding Tim Horton's anymore because they are awful. I used to go 2-3 times a week but since this new frozen dough crap came in, I can't stand it! They are sacrificing their good quality donuts for crap because of a lack of consistency??? That is pathetic.
Posted by: Lem | October 27, 2003 9:13 PM
may I ask..how many calories does your Timbits (a box of 20) contain? Thanks
Posted by: chinita | January 8, 2004 9:31 AM
the bakers are gone the freshness is gone the good size is gone , frozen mini donuts no thanks . bad for tim,s good for the compition and customers . good size fresh donuts rule ,and always will . this profesional baker has seen it all . bakery,s and coffee shops were founded on freshness . the smell of fresh product and its rewards is and out ways a small frozen product . the customer is always right .
Posted by: gary | June 24, 2004 8:39 PM